Learn how to send bulk emails in Gmail with ease. Our comprehensive guide covers everything you need to know for effective email campaigns.

Want to send an email to dozens — or even hundreds — of people at once?
Without looking like a spammer?
Without crashing your Gmail account?

Good news. You can.

In this guide, you’ll learn exactly how to send bulk emails in Gmail — easily, safely, and without ending up in the spam folder. Let’s dive right in.

Why Send Bulk Emails in Gmail?

Simple. Sometimes you need to reach lots of people at once.

Think about it:

• Sending a newsletter to clients

• Following up with leads

• Inviting customers to an event

• Sharing company updates with employees

Bulk emails save time, spread the word, and build relationships — fast.

But here’s the catch: Gmail wasn’t designed for heavy-duty mass emails.
You have to play it smart to avoid getting blocked or blacklisted.

The Three Main Ways to Send Bulk Emails in Gmail

There’s more than one way to get the job done.
Some methods are quick and free. Others are better for bigger lists.

Here are your options:

• Using the BCC Field (great for tiny lists)

• Using Gmail’s Built-in Mail Merge (better for personalized emails)

• Using a Third-Party Add-on (perfect for bigger or more complex lists)

Let’s break each down.

1. How to Send Bulk Emails in Gmail Using BCC

BCC stands for “Blind Carbon Copy.”
In plain English: it lets you email many people without showing their addresses to others.

How it works:

Step-by-Step:

1. Open Gmail and hit “Compose.”

2. Click “BCC” (next to the “To” field).

3. Add all the email addresses you want to send to.

4. Write your email.

5. Hit Send.

A few tips:

• Keep the list small (under 100 people) to avoid issues.

• Always write a personal, friendly subject line.

• Avoid spammy words like “FREE,” “WIN,” or “LIMITED OFFER.”

The Upside?
Quick. Easy. No tools needed.

The Downside?
No personalization. No tracking. Risky if you send too many.

Good for: quick announcements to a small, internal group.

2. How to Send Bulk Emails in Gmail Using Built-in Mail Merge

Want to make your emails feel personal — without typing them one by one?
Mail Merge is your friend.

It lets you pull in names, company names, or any other info automatically. Like magic.

But… you’ll need a Google Workspace account (not the free Gmail).

Step-by-Step:

1. Log in to your Google Workspace Gmail.

2. Click Compose.

3. Click the little Mail Merge icon (looks like two sheets overlapping).

4. Choose “Add recipients” — from your Contacts or a Google Sheet.

5. Personalize using @firstname, @lastname, etc.

6. Write your email.

7. Send a preview to yourself first (highly recommended).

8. Hit Send All.

Why it’s awesome:

• Personalized greetings (“Hi John!” instead of “Dear Customer”).

• Feels much less spammy.

• Looks professional.

The downside?

• Sending limits: about 2,000 emails per day for paid accounts.

• No built-in tracking for opens or clicks.

Good for: small to medium-sized email lists when you need a personal touch.

3. How to Send Bulk Emails in Gmail Using a Third-Party Add-on

When you need more power — think tracking, attachments, scheduling, more recipients — a third-party tool is the way to go.

Popular options include:

• YAMM (Yet Another Mail Merge)

• GMass

• Mailmeteor

Most of these plug directly into your Gmail.

Here’s how to do it:

Step-by-Step:

1. Go to Google Workspace Marketplace.

2. Search for and install an add-on like YAMM.

3. Create a Google Sheet with:
   • Email addresses

   • First Names

   • Any other personalized info you want

4. Compose your email in Gmail (draft only).

5. Open your Sheet → Extensions → YAMM → Start Mail Merge.

6. Choose your draft email.

7. Personalize if needed.

8. Send or schedule.

Features you’ll love:

• Personalization (e.g., “Hi Sarah” instead of “Dear Customer”).

• Open and click tracking.

• Scheduling for later.

• Sending attachments to specific people.

Good for: larger email lists and businesses that need control and insights.

How Many Emails Can You Send with Gmail?

Here’s the short answer:

Type	Limit per Day
Free Gmail Account	500 emails/day
Google Workspace Account	2,000 emails/day

Important:
These limits include all emails you send, not just mass emails.

Go over it?
Google may suspend your account temporarily. Not fun.

Common Mistakes to Avoid When Sending Bulk Emails

Bulk emailing sounds easy. But there are pitfalls. Big ones.

Here’s what not to do:

• Don’t put hundreds of addresses in the “To” field. Always use BCC.

• Don’t use spammy words in the subject line.

• Don’t send without double-checking your email.

• Don’t ignore personalization. (Nobody likes a robotic email.)

• Don’t forget the unsubscribe option if you’re sending marketing emails.

Limitations of Gmail for Bulk Email

Gmail is great.
But it wasn’t built for serious email marketing.

Here’s what you’re missing if you rely only on Gmail:

• No advanced analytics (open rates, click-throughs, etc.)
  
• No automated follow-ups.
  
• No beautiful email templates.
  
• Strict sending limits.
  

The Bottom Line?
If you’re serious about email marketing, you might eventually need a real email marketing platform like Brevo, Mailchimp, or ConvertKit.

Quick Example: How a Small Business Uses Bulk Gmail Emails

Imagine you run a local bakery.
You want to tell your 200 customers about your new cupcake flavors.

Here’s what you’d do:

• Export your customers’ emails to a Google Sheet.
  
• Install Mailmeteor.
  
• Draft a cheerful email (“New cupcakes just dropped! Chocolate, vanilla, lemon zest!”)
  
• Use Mail Merge to insert each customer’s name.
  
• Schedule to send it at 9AM when people check emails.
  

Result?
Warm, personal emails. Happy customers. More cupcakes sold.

FAQs About Sending Bulk Emails in Gmail

Can I send 10,000 emails in Gmail?
Not really. Gmail limits you to 500 (free) or 2,000 (paid) emails per day. For 10,000 emails, use an email marketing tool.

How do I avoid Gmail bulk email going to spam?
Use a real name as sender. Personalize the email. Avoid spammy words. Send to engaged recipients.

What’s the best tool for sending bulk emails from Gmail?
For small jobs, YAMM or Mailmeteor.
For bigger campaigns, consider full platforms like Brevo or Mailchimp.

Final Thoughts: What’s the Best Way to Send Bulk Emails in Gmail?

Here’s the truth:

• Small lists? Use BCC.
  
• Medium lists? Try Gmail’s built-in Mail Merge.
  
• Big lists or tracking needs? Go with a third-party add-on.
  

Start small. Test your emails. Keep it personal.
And always — always — respect your recipients’ inbox.

Because good bulk email isn’t about blasting messages.
It’s about sending the right message, to the right people, at the right time.

Ready to get started?
Gmail is waiting. Your audience is too.